Why You Should Respect the Drip Email Campaign Every respectable marketer in the industry would (and should) tell you that building your email list is important. The ability to connect directly with current and potential customers to generate sales and build important relationships for future referrals is valuable.  If you’re not already giving your website…

Read More

Does Your Website Have The Five A’s? It Should. With the ever-increasing number of online website builders available on the internet, you might wonder why anyone would hire a professional developer or marketing agency. You’re probably bombarded by ads every day from these companies claiming you will have a “professional-looking” website in just minutes. Just…

Read More

Five Steps to Start Selling Your Products Online  As the coronavirus continues to take its toll, many businesses have been closed for weeks and have seen the need to adapt to online sales. The transition from a traditional brick-and-mortar business model to a web-based platform can seem daunting, but we’ve helped our clients facilitate a…

Read More

The Coronavirus has taken the world by storm and sadly, it will continue to spread quickly. No one knows how many people will ultimately be infected (or will sadly pass away from it) and it’s impact has been felt by everything from the global stock markets right down to small businesses, restaurants, etc. Everyone, including…

Read More

What is link tracking? Link tracking is simply measuring how many people click on a link to your website. If you only provide a raw link like the example directly below. EXAMPLE: ( https://projekt15.com ) It can still be measured but with far less accuracy than a link constructed with UTM parameters. EXAMPLE: (https://projekt15.com/basics-of-link-tracking-using-a-free-url-creator/?utm_source=affiliate&utm_medium=banner&utm_campaign=simple-url&utm_content=blog). The…

Read More
Local citation listings

What Are Local Citation Listings? Local citation listings, AKA local business listings, are essentially the way your business is represented in directories across the web. Citations are the listings that point directly to your business. The information contained in these listings usually incorporate what is called your your “NAP” (Name Address and Phone number). In…

Read More
Flow chart of web design process

Our Web Design Process Web design is more than just aesthetics. Great design is a very calculated and precise process. Everyone appreciates a beautifully crafted website and can think of a handful that they personally visit regularly. These sites make us feel something. Some encourage us to buy a product and others offer great articles…

Read More
Pillow Local SEO NAP

I know a NAP always sounds good but this NAP will help your local search results. Name, Address, and Phone number or NAP is a common acronym used in the SEO world. It can have a tremendous effect on your local search results. Why is NAP important? Simply put any mention of your business on…

Read More
LinkedIn Business Profile Built Out Of Board Game Tiles

Company Branding Branding is not a logo. Branding is the feeling your customer has when they interact with your company. You may not be able to control people‘s feelings but you can do everything in your power to influence these feelings. You can initiate this through brand recognition. It simply isn’t enough to plaster your…

Read More
Two laptops for LinkedIn content creation

WHY CREATE CONTENT FOR LINKEDIN? You have this shiny new business page with your company name, logo, and business information but it looks kind of bare. One great way to rectify this is to share content on your page. There are many benefits of sharing content. You may see an increase in traffic to your…

Read More