Herb Bauer Sporting Goods

Herb Bauer Sporting Goods


Outside is what Herb Bauer Sporting Goods is all about! Whether it’s sitting outdoors in the shade in a comfortable chair (with a cold drink nearby), or doing battle with the mountain while scaling a High Sierra peak, we’ve got you covered. We have the best selection of what you’ll need for whichever extreme of the outdoors you’re into.

The Brief


The Herb Bauer brand is a household name in the Fresno metro, with a fantastic reputation and a solid, long-standing client base. What Herb Bauer needed was a refresh to highlight their main categorical offerings with the intention of driving traffic into the retail store. High on the list of priorities was that the site be fully optimized for mobile, sleek, slim, and intuitive.

Our Approach


Herb Bauer has a strong brand identity and a range of offerings. We broke each of their main categories into their own section, with stunning HQ background imagery and minimal text, highlighting the frequently asked questions of each category. Herb Bauer also runs a thriving rental business for outdoor equipment and their rental lists were prominently designed to be quick and easy for potential clientele to find.

Outside is what Herb Bauer Sporting Goods is all about!

Street view of Fresno trial lawyers Doerksen Taylor Stokes LLP

Doerksen Taylor Stokes LLP

Street view of Fresno trial lawyers Doerksen Taylor Stokes LLP

Doerksen Taylor Stokes LLP

Two business men in a marketing meeting signifying our client first Sierra insurance

First Sierra Insurance

Two business men in a marketing meeting signifying our client first Sierra insurance

First Sierra Insurance

Outdoorsmen fly fishing in a mountain stream. Representing Fresno's Herb Bauer Sporting goods website.

Herb Bauer Sporting Goods

Outdoorsmen fly fishing in a mountain stream. Representing Fresno's Herb Bauer Sporting goods website.

Herb Bauer Sporting Goods

Military helicopter flying over the forest as a visual representation of client profile Id Integration.

ID Integration

Military helicopter flying over the forest as a visual representation of client profile Id Integration.

ID Integration

Photo of Brad Gleason founder of Montage for Ag and Projekt15

Montage For Ag

Photo of Brad Gleason founder of Montage for Ag and Projekt15

Montage For Ag

an artistic arrangement of multi colored pumpkins demonstrating client profile of Pumpkin King

Pumpkin King

an artistic arrangement of multi colored pumpkins demonstrating client profile of Pumpkin King

Pumpkin King

A smart phone mounted to the windshield of our client Signal Communication systems utility vehicle.

Signal Communication Systems

A smart phone mounted to the windshield of our client Signal Communication systems utility vehicle.

Signal Communication Systems

Young Child in a motorized wheelchair with female adult nealing at her side. United Cerebral Palsy of Central California

UCP Walk N Roll

Young Child in a motorized wheelchair with female adult nealing at her side. United Cerebral Palsy of Central California

UCP Walk N Roll

We would 
love to work with you


Need a site built, or have a site that needs a little loving? Get in touch with us and see what we can do for you.