The Pumpkin King Pumpkin Patch has been a Fresno tradition for over 25 years. On one of the city’s busiest intersections, it’s a popular gathering place amid hay bales and pumpkins and pony rides. It’s particularly popular with the toddler set and those wishing to turn toddlers loose.
Over the years, the patch has grown in size and popularity, as well as in their product offerings. The stack of white Lumina pumpkins used to be the ones grown for the cannery instead of a windowsill, but people started asking for them. Nowdays, the Pumpkin King sells tiny pumpkins and huge pumpkins, white pumpkins, Kid in the Patchand blue-gray pumpkins, wheat stalks, and more.
When Pumpkin King approached us, they already had an established seasonal brand, in the Fresno/Clovis metro. They wanted to make sure that visitors, friends, and clients were firmly aware of their offerings with each upcoming season.
Together we came up with a stronger overall experience in presenting and exploring their seasonal offerings, while promoting their social media presence, which made the site more engaging and simpler to navigate.
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