Analytics

What is Google Tag Manager? Google Tag Manager, or GTM for short, is a free service from Google that allows you to add multiple code snippets to your website in the form of tags. This tag management system may be easier to understand if you think of it as a digital container. This container can…

What is a GTM measurement plan? As the name implies, a GTM management plan is simply a document used for planning what data to measure. It can be as simple or complex as you like but it should act as a clear road map to guide your measurement process. Here are a few suggested metrics…