How to Calculate and Evaluate the Lifetime Value of Your Customer

Customer Lifetime Value  Understanding the lifetime value of your customer is extremely important. This metric will tell you the potential profit you can expect from individual customer accounts. In order to calculate your customer’s lifetime value, you’ll want to start with a few basic calculations: Average Purchase Price: Total company revenue for the year divided…

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Local citation listings

What Are Local Citation Listings? Local citation listings, AKA local business listings, are essentially the way your business is represented in directories across the web. Citations are the listings that point directly to your business. The information contained in these listings usually incorporate what is called your your “NAP” (Name Address and Phone number). In…

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