Introduction to Google Tag Manager or GTM

What is Google Tag Manager? Google Tag Manager, or GTM for short, is a free service from Google that allows you to add multiple code snippets to your website in the form of tags. This tag management system may be easier to understand if you think of it as a digital container. This container can…

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How to Create a GTM Measurement Plan

What is a GTM measurement plan? As the name implies, a GTM management plan is simply a document used for planning what data to measure. It can be as simple or complex as you like but it should act as a clear road map to guide your measurement process. Here are a few suggested metrics…

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How To Calculate Customer Lifetime Value

How to Calculate and Evaluate the Lifetime Value of Your Customer

Customer Lifetime Value  Understanding the lifetime value of your customer is extremely important. This metric will tell you the potential profit you can expect from individual customer accounts. In order to calculate your customer’s lifetime value, you’ll want to start with a few basic calculations: Average Purchase Price: Total company revenue for the year divided…

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Five Steps To Selling Your Products Online

Woo Commerce infographic

Five Steps to Start Selling Your Products Online  As the coronavirus continues to take its toll, many businesses have been closed for weeks and have seen the need to adapt to online sales. The transition from a traditional brick-and-mortar business model to a web-based platform can seem daunting, but we’ve helped our clients facilitate a…

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Basics Of Link Tracking Using A Free URL Creator

Link tracker infographic

What is link tracking? Link tracking is simply measuring how many people click on a link to your website. If you only provide a raw link like the example directly below. EXAMPLE: ( ) It can still be measured but with far less accuracy than a link constructed with UTM parameters. EXAMPLE: ( The…

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7 Common Pitfalls of PPC Campaigns

AdWords Pitfalls

Pitfall #1: Keywords Successful PPC campaigns start with your knowledge of keywords. Generally, this is where many advertisers fail. Think of your keywords as the foundation of your Adwords campaign. If your foundation is not solid, your campaign will most likely crumble. The basic purpose of keywords is to trigger your ads. Sounds pretty simple…

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