How to Calculate and Evaluate the Lifetime Value of Your Customer

Customer Lifetime Value  Understanding the lifetime value of your customer is extremely important. This metric will tell you the potential profit you can expect from individual customer accounts. In order to calculate your customer’s lifetime value, you’ll want to start with a few basic calculations: Average Purchase Price: Total company revenue for the year divided…

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Five Steps to Start Selling Your Products Online  As the coronavirus continues to take its toll, many businesses have been closed for weeks and have seen the need to adapt to online sales. The transition from a traditional brick-and-mortar business model to a web-based platform can seem daunting, but we’ve helped our clients facilitate a…

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What is link tracking? Link tracking is simply measuring how many people click on a link to your website. If you only provide a raw link like the example directly below. EXAMPLE: ( https://projekt15.com ) It can still be measured but with far less accuracy than a link constructed with UTM parameters. EXAMPLE: (https://projekt15.com/basics-of-link-tracking-using-a-free-url-creator/?utm_source=affiliate&utm_medium=banner&utm_campaign=simple-url&utm_content=blog). The…

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AdWords Pitfalls

Pitfall #1: Keywords Successful PPC campaigns start with your knowledge of keywords. Generally, this is where many advertisers fail. Think of your keywords as the foundation of your Adwords campaign. If your foundation is not solid, your campaign will most likely crumble. The basic purpose of keywords is to trigger your ads. Sounds pretty simple…

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