PPC
Introduction to Google Tag Manager or GTM
What is Google Tag Manager? Google Tag Manager, or GTM for short, is a free service from Google that allows you to add multiple code snippets to your website in the form of tags. This tag management system may be easier to understand if you think of it as a digital container. This container can…
Read MoreHow to Create a GTM Measurement Plan
What is a GTM measurement plan? As the name implies, a GTM management plan is simply a document used for planning what data to measure. It can be as simple or complex as you like but it should act as a clear road map to guide your measurement process. Here are a few suggested metrics…
Read MoreHow To Calculate Customer Lifetime Value
Customer Lifetime Value Understanding the lifetime value of your customer is extremely important. This metric will tell you the potential profit you can expect from individual customer accounts. In order to calculate your customer’s lifetime value, you’ll want to start with a few basic calculations: Average Purchase Price: Total company revenue for the year divided…
Read MoreFive Steps To Selling Your Products Online
Five Steps to Start Selling Your Products Online As the coronavirus continues to take its toll, many businesses have been closed for weeks and have seen the need to adapt to online sales. The transition from a traditional brick-and-mortar business model to a web-based platform can seem daunting, but we’ve helped our clients facilitate a…
Read MoreBasics Of Link Tracking Using A Free URL Creator
What is link tracking? Link tracking is simply measuring how many people click on a link to your website. If you only provide a raw link like the example directly below. EXAMPLE: ( https://projekt15.com ) It can still be measured but with far less accuracy than a link constructed with UTM parameters. EXAMPLE: (https://projekt15.com/basics-of-link-tracking-using-a-free-url-creator/?utm_source=affiliate&utm_medium=banner&utm_campaign=simple-url&utm_content=blog). The…
Read More7 Common Pitfalls of PPC Campaigns
Pitfall #1: Keywords Successful PPC campaigns start with your knowledge of keywords. Generally, this is where many advertisers fail. Think of your keywords as the foundation of your Adwords campaign. If your foundation is not solid, your campaign will most likely crumble. The basic purpose of keywords is to trigger your ads. Sounds pretty simple…
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