Why You Should Respect the Drip Email Campaign Every respectable marketer in the industry would (and should) tell you that building your email list is important. The ability to connect directly with current and potential customers to generate sales and build important relationships for future referrals is valuable.  If you’re not already giving your website…

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Does Your Website Have The Five A’s? It Should. With the ever-increasing number of online website builders available on the internet, you might wonder why anyone would hire a professional developer or marketing agency. You’re probably bombarded by ads every day from these companies claiming you will have a “professional-looking” website in just minutes. Just…

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What is link tracking? Link tracking is simply measuring how many people click on a link to your website. If you only provide a raw link like the example directly below. EXAMPLE: ( https://projekt15.com ) It can still be measured but with far less accuracy than a link constructed with UTM parameters. EXAMPLE: (https://projekt15.com/basics-of-link-tracking-using-a-free-url-creator/?utm_source=affiliate&utm_medium=banner&utm_campaign=simple-url&utm_content=blog). The…

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Two laptops for LinkedIn content creation

WHY CREATE CONTENT FOR LINKEDIN? You have this shiny new business page with your company name, logo, and business information but it looks kind of bare. One great way to rectify this is to share content on your page. There are many benefits of sharing content. You may see an increase in traffic to your…

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Landing page optimization

Optimizing Your Landing Page Landing page optimization is paramount. The old adage of “You Never Get A Second Chance To Make A First Impression” rings so true for landing pages. Often it is the first impression of your company and with the attention span of today’s users, it may be their last. That is exactly…

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LinkedIn business profile

THIS IS A STEP BY STEP EASY TO FOLLOW GUIDE TO BUILD YOUR COMPANY AN EFFECTIVE LINKEDIN BUSINESS PAGE. PREREQUISITES A verified email associated with your LinkedIn account Authorization to create a company page Header image: 1536 X 768 Logo: 300 X 300 About Us (Up to 2000 characters) Company URL GETTING STARTED WITH YOUR…

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2000 characters letter face

LinkedIn Description In 2000 Characters Writing a LinkedIn company description can seem overwhelming for some people. Honestly, if you are not a bit intimidated you probably fall into one of two buckets. Bucket One, you have already spent the time formulating a killer About Us for another medium. Or Bucket Two, you are just going…

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