Email marketing and nurture campaigns are an effective strategy to keep your prospects engaged and stimulate interest.
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Increase communication reach with your audience
This year alone, more than 306 billion emails will be sent worldwide. On an average day, your customers will spend their time with family, co-workers, customers, browsing the internet, social media, watching tv and listening to the radio. If you read that last sentence and thought “what about checking your email?” You’re not alone. In fact, some people check their emails up to 20 times a day and overwhelmingly do so on their mobile devices.
The industry standard for the average engagement rate on social media is between 1% and 3.5%. Compare that to the 15% and 25% average open rate of emails. Clearly, email interaction takes the cake.