THIS IS A STEP BY STEP EASY TO FOLLOW GUIDE TO BUILD YOUR COMPANY AN EFFECTIVE LINKEDIN BUSINESS PAGE.
- A verified email associated with your LinkedIn account
- Authorization to create a company page
- Header image: 1536 X 768
- Logo: 300 X 300
- About Us (Up to 2000 characters)
- Company URL
GETTING STARTED WITH YOUR LINKEDIN BUSINESS PAGE
Let’s get started. First login to your LinkedIn account and click on the icon in the top right-hand corner that looks like nine small squares. Or if you’re a fan of relief art it will look more like a hashtag.
Now, click on the plus symbol next to create a company page. You will then be prompted to enter your company name. Your company LinkedIn page will start with linkedin.com / company / Your Company Name.
Next, click on update cover image. This is the first of the prerequisites. Remember the preferred size according to LinkedIn is 1536 X 768. Make sure your image is high quality and represents your business brand. (No smartphone pics). If the image is too small LinkedIn will try to increase the image to fill the screen while keeping the same aspect ratio (Pixelated and mispositioned). If it is too large you may still have issues with positioning.
ADDING THE LOGO
Click on the pencil icon next and upload that 300 X 300 logo. The same size rules apply here so try to upload the recommended 300 X 300 size image. Now your page is starting to take shape.
CRAFTING YOUR COMPANY’S DESCRIPTION.
The About section (company description) is next. You are allowed 2000 characters here. Take some time and craft an encompassing company description. Make sure to include your unique selling points. This is not always the easiest task. Many people run companies for years and never actually understand what it is that they provide. Hopefully, you are not that person that, when asked what you do for a living or what services you provide, stumbles and provides a roundabout explanation. If you do fall into this category there is no time like the present to analyze and formulate your “Pitch”.
2000 characters can be intimidating. Some particularly wordy individuals may struggle to fit their message within these restrictions. On the other hand, other less sales oriented people may struggle to provide more than two or three sentences. A word of advice here would be to take the time needed and create a targeted overview that would make you want to employ your company and utilize the services offered if you were in the position of your customer.
Check out our blog on Writing a Company Description for more in depth suggestions on this topic.
SPECIALTIES OR “SEO” OPPORTUNITIES
Okay, we are halfway done! The next section allows you to add up to 20 specialties. Think of this as a LinkedIn business page search engine optimization opportunity. This will allow your business page to be discovered for your services. An example specialty might be graphic design for web design company.
LINKING WITH A PURPOSE IN MIND
Linking your website is next. This might seem like a no-brainer. What is your first reaction? Copy and paste your home URL into the input box? This would certainly accomplish linking your business page to your website but is it really the best strategy? I would suggest one of two alternatives. Why not use this opportunity as a lead capture? Either create and link to a specifically built landing page or at least to your contact page.
Entering your company size, industry, and year founded is pretty standard. This is all important information but it is all very standard info as well.
DETERMINING YOUR COMPANY TYPE
Company type in some instances might be challenging. LinkedIn does a very good job displaying company types to choose from but obviously, the list can only be so long. If you do not see a type that you instantly associate with your company, don’t worry. Do a quick search of competitors’ business pages and see what they entered. Make sure to reference more than one competitor and hopefully a few of the more successful ones.
Coming into the home stretch now. Address, City, State, Country, and Zip again all pretty standard entries. Not much to discuss here.
Finally, featured groups. You can add a maximum of 3. Adding groups allows your page to be associated with associations similar to yours. In addition, if your company itself has a group you could definitely add it here. One word of caution: DO NOT use these groups to deliver your sales copy. This is probably the quickest way to upset people.
DON’T FORGET ADMIN PRIVILEGES
Awesome. You can now save your page. Make sure you assign yourself as admin. I have not run into this issue myself but others have forgotten to give themselves admin rights and only assigned others as admin. This would prevent you from editing the page and require you to ask others in admin roles to make changes.
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