Blog
Introduction to Google Tag Manager or GTM
What is Google Tag Manager? Google Tag Manager, or GTM for short, is a free service from Google that allows you to add multiple code snippets to your website in…
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How to Create a GTM Measurement Plan
What is a GTM measurement plan? As the name implies, a GTM management plan is simply a document used for planning what data to measure. It can be as simple…
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A Beginner’s Guide to Content Marketing
Many business owners understand the value of content marketing but struggle to successfully implement their own marketing strategy. At Projekt15, we recognize this need and have created this guide in…
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How To Calculate Customer Lifetime Value
Customer Lifetime Value Understanding the lifetime value of your customer is extremely important. This metric will tell you the potential profit you can expect from individual customer accounts. In order…
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Respect the Drip Campaign
Why You Should Respect the Drip Email Campaign Every respectable marketer in the industry would (and should) tell you that building your email list is important. The ability to connect…
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Does your website have this A rating?
Does Your Website Have The Five A’s? It Should. With the ever-increasing number of online website builders available on the internet, you might wonder why anyone would hire a professional…
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Five Steps To Selling Your Products Online
Five Steps to Start Selling Your Products Online As the coronavirus continues to take its toll, many businesses have been closed for weeks and have seen the need to adapt…
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3 Ways To Work ON Your Business If You Can’t Work IN Your Business
The Coronavirus has taken the world by storm and sadly, it will continue to spread quickly. No one knows how many people will ultimately be infected (or will sadly pass…
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Basics Of Link Tracking Using A Free URL Creator
What is link tracking? Link tracking is simply measuring how many people click on a link to your website. If you only provide a raw link like the example directly…
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Local Citation Listing Services
What Are Local Citation Listings? Local citation listings, AKA local business listings, are essentially the way your business is represented in directories across the web. Citations are the listings that…
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